India’s biggest fashion trade event, Wills Lifestyle India Fashion Week (WLIFW) Spring/Summer 2009, will be held at Pragati Maidan in New Delhi from 15th October to 19th October, 2008. In its 12th year, WLIFW along with the Fashion Design Council of India (FDCI) aims at providing a platform for new talents to showcase their potential. A total of 87 designers will be participating in this mega event.

The new season will bring with it new color shades, designs, creations, clothing construction . Once again, the best of Indian Fashion Industry will come together on a common platform. All the designers are geared up with new zeal to put forward their best show, all prepared to enthrall the audience with their Spring/Summer 2009 collection. They are all ready to impress the fashionistas and consumers not only from within the country but from overseas as well.

Since over a decade, WLIFW has acted as a medium for the indian fashion designers to display their virtue and earn for themselves a name that people would reckon with. In similar terms, the Spring/Summer 2009 season, too, will give rise to fresh talents. Rathi Vinay Jha, Director General, FDCI said, “The Wills Lifestyle India Fashion Week has strongly established itself as India’s largest national level business event. It is a successful platform that brings together the best of designers, buyers from India and overseas, domestic and international media. Each time we look forward to better business”.

Sumeet Nair, Executive Director, FDCI said, “As we get ready to celebrate 10 years of the Fashion Design Council of India this November, we are extremely excited to present the 12th edition of Wills Lifestyle India Fashion Week from 15th -19th October, 2008. The recently concluded edition of WIFW was the best fashion week we have had so far in terms of both trade and talent. This indicates that since the inception of India Fashion Week, an initiative of the apex Council, the Indian fashion industry has grown from infancy to adolescence and is on the right track”.

Says Atul Chand, Vice President Marketing, and ITC’s Lifestyle Retailing, “Wills Lifestyle India Fashion Week is the country’s most prestigious fashion event that has been growing in size and stature from edition to edition. With a spectacular show of the Wills Lifestyle India Fashion Week Autumn/Winter edition, we look forward to an even bigger and richer experience in the new season”.

Wills Lifestyle India Fashion Week is an all-encompassing fashion event, which caters to the entire Indian fashion fraternity. It aims to serve as an effective platform to endorse fashion design and provide fashion industry professionals the opportunity to form trade links within India and western countries. WLIFW offers the designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors and corporate houses.

Venue: Pragati Maidan

Trade Fair City: New Delhi

Dates: October 15 – October 19 -2008

Monica Gatelwar

Fashion Research & analyst

www.fashionmoksh.com